Book Marketing Crime Blog

True crime is a non-fiction genre written about real crimes, murders, and other cases. There is a large audience for true crime books, and has become one of the most popular genres in recent years. If an author has written a true crime book, marketing is one of the most important steps in the publishing process. There is an audience for any type of true crime book, as long as you begin marketing in the early stages of your writing process.

It is important for authors to alert the true crime audience that their book is being released, and luckily there are many true crime groups that an author can post in. After creating the necessary platforms to market a true crime book, including on Facebook, Instagram, Twitter, and author website, authors can start reaching out to true crime fan groups to announce their book. There are thousands of true crime fan groups and book clubs across the world, and many are easily accessible, from Facebook groups where they discuss murders as they happen in the news, to Goodreads groups that pick a new true crime book to read each week. Markets like this should be reached out to and told about an author’s upcoming or newly published true crime book.

Literary agents typically will help with marketing true crime, which is a big advantage of working with one. However, with true crime, it is easy and essential for authors to begin marketing their book by reaching out to groups and creating social media even before they find an agent and a publisher. Literary agents will then help the author with more extensive marketing work. There is a big audience for true crime novels, so marketing the book toward this audience is extremely important for an author.

Langtons International Agency specializes in true crime and has been very successful in selling a number of true crime books to commercial publishers some of which have been made into television movies.. Some of the best known would be Killing Women by Rod Sadler (WildBlue Press), A Dark Night in Aurora by William Reid (Skyhorse) which has won a number of awards, Dancing on Her Grave by Carolina Sarassa and Diana Montane (Berkely Publishing) which has been made into the movie “The Death of A Showgirl” Showtime Television, and I Would Find A Girl Walking by Kathy Kelly and Diana Montane (Berkely Publishing) which has also been  made into a Lifetime Movie.

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