Marketing Agent For Books

For authors, writing their book this is the beginning of the process! A book needs to be published, and after that most importantly, marketed so that potential readers know that the book exists and the author’s story behind the book. This can be challenging for many authors, which is why many work with marketing agents and publicists. Marketing agents for books work with an author to use their connections to promote the author’s book, which helps to increase sales.

Marketing is often just as important as the book itself. It is needed to gain an audience for the book. Marketing needs to begin well before the book is published, to create anticipation and pre- and immediate sales. The pre-interest level for the book is very important to publishers, known as the platform of the author, therefore, anything that can be done to raise the proflie of the book and theh author is extremely good for marketing the book and good for the publisher and ultimately extremely good for the author which can be done with via a marketing agency for book.

Before connecting with a marketing agent for books, there are steps an author can take to develop an online presence. Social media is the best way to do this nowadays, and a lot of marketing happens through this medium. An author should already have a website and Facebook, Instagram, and Twitter accounts created, and they should be professional accounts, separate from any personal ones that the author might have. A professional social media account focuses solely on the author’s writing, events, books, or anything relating to the promotion of their book. An author’s website should also be created, which provides direct ways to highlight your book as well as any information on the author’s writings and their bio. A marketing agency for books can promote these professional social media pages and websites, increasing the author’s platform and setting them up for strong sales out of the gate. These agents typically have a strong reputation and a wide outreach to various media outlets, which can be used to promote the book and its good reviews to everyday readers. By having social media and a professional website already set up when the author connects with a marketing agent for books, they’ll already have an online audience that will help the book get sold.

The marketing agency for books is usually taken on after the book is written but can also be approached to help connect an author with a literary agent and a publisher, if they don’t have one already. Most commercial publishers or literary agents don’t do much marketing work, so it is important to make sure you have someone working with you who can focus on the promotion and sales of your book. A marketing agency for books is the best way to do that. Langtons International Agency is a renowned literary agency that has had great success selling
books to commercial publishers, and has connections with several excellent marketing agents for books that have helped their authors promote their books and build an audience. They also have their own advertising newsletter, Books On Our Radar, which has been promoting books for authors to over 15,000 readers of a literary bent world wide . This bi-monthly advertisement is sent as an email newsletter and is also shared on their social media platforms.

Learn more about our agency here: www.langtonsinternational.com
Read more about Books On Our Radar here: langtonsinternational.com/book-on-our-radar